New Perspective on Beauty

“My beauty philosophy is multifaceted, ageless, and empowering.” 

— Haideh Hirmand / MD

My goal is to bring innovation and unsurpassed quality to my patients while introducing a novel perspective on beauty and rejuvenation. 

Multi-faceted: True beauty is more than just physical appearance. Many factors play a role in how we look and appear to others: health, happiness, fitness of the body and of the mind to name a few. We live in the age of vitality – the new youth. A 360 degree view of beauty inclusive of all aspects that impact our appearance is what is relevant to our times. 

Ageless: The objectives are to maintain Elegance Regardless of Age. The key to achieving ageless beauty is rejuvenation that is appropriate to your age and to who you are. What I have called age-appropriate and person-appropriate aesthetic rejuvenation. 

Aesthetic vision commensurate with your different stages of life: Critical is an aesthetic vision of what is seen as beautiful during different stages of life. It is an eye for beauty, part art, part mathematics of proportions, and part aesthetic philosophy. As surprising as it may sound, some features of youth may not be attractive in age. And understanding this will distinguish the “wanting to look young” look, which implies age, from the “looking naturally youthful at any age” appearance which implies youth. This is essence of ageless beauty.

Aesthetic strategy appropriate to who you are: Each person has a different motivation. The same formula to improve appearance does not fit all. A career diplomat and a television personality may have different goals even if they can both use the same procedures and would benefit from different beauty strategies.  

The Best You – Preserving what is uniquely beautiful: As important is preserving and celebrating what is uniquely beautiful in each person. Whether it is the “look of the eyes” or “the character of the smile” or that specific way the face has communicated with the world, every face has its own life and every set of eyes, their own story. Preserving these unique features while enhancing all else is rejuvenation that is at once invisible, flawless and timeless. The best you – without changing you.

Empowering: Appearance is the first way we communicate with the world. Appreciation of beauty is intrinsic to human nature. A beautiful appearance makes a lasting impression when it conveys an inner sense of happiness, health, and confidence.

The New Age of Technology

We take pride in being a leader in aesthetic technologies. My goal is to bridge cutting edge non-invasive technologies with innovative surgical techniques, rooted in surgical tradition, that assure safety, personalized care, and optimal results.  

With surgery, the approach is meticulous, the pre-operative process comprehensive, and the post-operative follow-up attentive, in order to achieve the best results. With non-invasive procedures, the approach is equally as detailed and the services and devices well scrutinized for science and consistent clinical efficacy. 

It is exactly the right dose of each combined, with your preferences in mind, that make for optimal results. 


At my practice, we are passionate about beauty and about aesthetic procedures. We are passionate about form and function. We are passionate about new technology that is safe and effective. Above all, I am passionate about achieving your goals.

Everyone wants to look “natural” though hardly anyone can truly define what it means. The principles in this philosophy are in fact the essence of looking “natural” to me.

Welcome to our practice.

— Haideh Hirmand / MD